Not every occasion is something to celebrate.

Mother's Day, Father's Day, and days like them can be genuinely hard for some people, whether that's from loss, distance, or something more complicated. We'd rather not send a cheerful reminder to someone who doesn't want one.

If any of our marketing emails land at the wrong time, tell us and we'll take you off that particular list, no questions asked, no hard feelings. You'll still hear from us the rest of the year.

It's a small thing, but it's the kind of small thing that matters to us.